ABO-STORAGE
ABO-STORAGE

Marketing Services for Resellers

We support resellers and system integrators individually according to their needs and accompany A-Z campaigns with a wide variety of goals and means.

Success factors and the way to the goal
Thanks to our many years of experience, our own marketing team and our network of marketing professionals, we know the success factors and the path to the goal.

A marketing campaign can pursue the following GOALS (examples, not exhaustive):

NEW CUSTOMER ACQUISITION

  • Direct contact (mailing, call)
  • Fairs, theme-specific congresses

BUSINESS EXPANSION IN STOCK CUSTOMERS

  • With special offers (promotions, bundles, tech refresh etc.)
  • With events (see below)
  • With focus on vertical solutions / markets

NEW COMPANY IMAGE (CI / CD)

  • project management
  • Merging specialists in graphic / design and web

OUR APPROACH

  • Needs analysis / goal definition
  • brainstorming
  • Strategy / planning of the measures *
  • financing
  • implementation
  • Control achievement / debriefing
  • Examples of measures

Examples of measures
ATTENTION, INTEREST, DESIRE, ACTION!

  • Communication, Advertising, PR, Events

COMMUNICATION ONLINE

  • Newsletter
  • Web (Responsive Internet, Extranet)
  • SEO / SEM
  • blog
  • Social media
  • Influencer marketing
  • Video content
  • App (smartphone)

COMMUNICATION OFFLINE

  • Direct mailing
  • ESR, envelope etc.

TELEMARKETING

  • address sourcing
  • Agency / Partner Briefing, Coaching
  • Debriefing, reporting

ADVERTISING (ADVERTISING / BRANDING)
CHANNEL MEDIA (Online, Newsletter, Print)

  • banner
  • advertisements
  • Advertorials
  • Success stories
  • columns
  • interviews
  • product Introduction
  • Application of events
  • Goodies / Giveaways (co-branded)

PUBLIC RELATIONS

  • Press releases
  • Press Roundtables
  • Arranging interviews

EVENTS

  • Fairs, theme congresses
  • Workshops, seminars, webinars
  • Social get-togethers
  • Sponsoring

Do You Have Questions?

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promotions

NetApp Tech-Refresh
AFF, FAS, E- und EF-Series Express Packs
Automatischer Switchover für NetApp MetroCluster mit ClusterLion - Jetzt 6 Monate kostenlos
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Factsheets

HCI Control Center / Factsheet
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Die wichtigsten Vorteile im Überblick (DE)
Deduplication Backup Target Appliance Buyers Guide
StrataXGS® 800 Gb/s Switch with Radio-over-Ethernet Mappers
DataOptimizer
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